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Relax The Back Joins Anatomic
Global’s Humanitarian Initiative,
The WorldBed Project
Retailer Launches “Buy A
Bed, Give A Bed” Nationwide Campaign for Haitian
Relief Effort
CORONA, CA – One of the nation’s largest
specialty back care retailers, Relax The Back,
is joining leading U.S. mattress manufacturer
Anatomic Global, Inc., on its humanitarian
initiative, The WorldBed Project. The company is
launching a company-wide promotion “Buy a Bed,
Give a Bed” to raise money and awareness for the
delivery of up to 200,000 field beds to
displaced Haitians following the January 12
earthquake near Port-au-Prince.
As part of the program, for every Anatomic
Global mattress purchased at Relax The Back, the
store will donate one WorldBed to someone in
need in Haiti. A portion of the proceeds from
every coordinating pillow purchased will be
collected to donate to WorldBed. Additionally,
clients will have an opportunity to purchase
WorldBed products online and in store at a cost
of $35 each to be delivered to the relief
effort.
“Anatomic Global came up with a very unique
concept in the way the sleep product industry
can help disaster victims all over the world and
we wanted to be part of this noble endeavor,”
said Relax The Back Vice President of
Merchandising J.D. Nespoli. “Both Relax The Back
Corporate and our Franchisees wanted to help
with Haitian relief and this program is a great
opportunity for us to do so.”
“Buy a Bed, Give a Bed” will be promoted with
in-store displays and there are plans to include
this program in Relax The Back’s Summer
catalogue. In addition, Relax The Back’s
corporate office has already donated a pallet of
50 WorldBeds and during the campaign will
continue to channel additional funds to assist
in this effort.
“Relax The Back is an incredible retail
partner that will help us make a lasting impact
in Haiti,” said Anatomic Global CEO David
Farley. “The WorldBed Project couldn’t exist
without their compassion and the support and
donations of our business community.”
Anatomic Global started supplying Relax The
Back with bedding products in 2008 and based on
customer response has continued to expand the
relationship throughout the years.
To date Anatomic Global has also been joined
in the effort by Relax The Back, FXI Foamex
Innovations, Deslee Textiles USA, Royal
Packaging, Brookwood Companies, World Hope
International, CARE and Parakletos
International. The company is re-investing its
corporate profits from all operations for the
first quarter of 2010 to manufacture WorldBeds
for Haitian relief and sent a team to help with
the initial shipments. So far 2,216 field beds
have been delivered to Haiti with 1,800 en
route.
“Relax The Back is a dynamic participant in
The WorldBed Project and we are grateful to them
and to all of our business partners who share
this responsibility with us,” added Farley.
The WorldBed Project is a turnkey sleep
system designed for emergency care and relief
efforts. Built from high performing 3-inch
cushioning foam, the cot-sized field beds can be
compression packaged and quickly dispatched, in
volume, to areas of need, anywhere, worldwide.
It was created to provide needed comfort,
increased levels of health and safety, and a
more sanitary place to sleep in an effort to
speed recovery, aid in healing.
The WorldBed Project was initiated during the
aftermath of Hurricane Katrina in 2005 in which
Anatomic Global mobilized a team to make and
distribute 3,000 field beds that ended up
benefiting 11,000 persons in need. In response
to the 7.0-magnitude earthquake that hit near
Port-au-Prince, Haiti on January 12, 2010,
Anatomic Global, Inc. CEO David Farley,
revisited the WorldBed concept and began
operating it as an adjunct business unit of his
company on January 14, 2010. Its mission is to
deliver 200,000 WorldBed products to displaced
Haitians over the next year and will continue to
aid other global disaster relief programs on an
as needed basis. For more information, visit
www.WorldBed.org.
Based in La Palma, California, Relax The Back
currently operates over 110 locations nationwide
with plans to open several more locations in
2010 and beyond. Relax The Back offers a
comprehensive line of products to prevent and
relieve the back pain through proper spinal
support alignment including ergonomic office
chairs, mattresses, and pillows, back and neck
supports, massage chairs, fitness and therapy
products, and Zero Gravity recliners. For more
information, visit
www.relaxtheback.com.
Founded in 1989, Anatomic Global is a fully
integrated, EDI capable globally positioned
distribution, logistics and fulfillment-company
that today incorporates the brand development
and marketing insight of bedding industry
leaders to meet the needs of its customers.
Deeply rooted in the medical mattress industry,
in 2008 the company applied its medical
manufacturing expertise and launched the
Ecomfort Mattress brand featuring its signature,
exclusive EcoMemoryFoam™ extreme open-cell
plant-based memory foam.
For more information, visit
www.ecomfortmattress.com.
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